Why training

Today's daily life in the sale are: the same machines for production, the same equipment, the same raw materials, the same products as the market and the same clients.
How is it different and beat the competition?
The only distinguishing factor may be the ability of people to build their skills and talent development.

The term "lifelong learning" or "investment in human resources," frequently appears in the media, published a long-term development of business plans or policies of the European Union, but how many really do?

Results of research conducted by MojPosao on educational needs and the offers in the Republic of Croatia (April 2007).: Employers generally recognize the importance of educating employees, but the respondents, 45% of them admits that he does not invest enough in education, although they need. The same survey indicates that 58% of employees do not or have one hour of education paid by the employer! On the other hand, for example, IBM's new sales representatives each year spend 15% of the time in training.

According to World Bank report (From Morning list, 29.08.2009.) Croatia there is a large gap between the skills offered and the needs of the economy.
Inadequacy of the workforce can be very serious obstacle, and employers not only prices but also technical skills and "soft" skills (team work, communication skills, sales skills).

John Whitmore says that training is learning quickly, without losing time and reasoning. It consists of enjoying and remembering.
Training is a nicer way to achieve better personal and business results.

Training for creating awareness and responsibility in the short term shall fulfill the task, and a long job and a better quality of life